Privacy policy

Last updated: February 26, 2026

MERCATORIOUS operates this store and website, including all related information, content, features, tools, products, and services, in order to provide you, the customer, with a thoughtful shopping experience (the "Services"). MERCATORIOUS is supported by Shopify, which allows us to provide you with the Services. This Privacy Policy describes how we collect, use, and disclose your personal information when you visit, use, or make a purchase or other transaction using the Services or otherwise communicate with us. If there is a conflict between our Terms of Service and this Privacy Policy, this Privacy Policy shall prevail regarding the collection, processing, and disclosure of your personal information.

Please read this Privacy Policy carefully. By using and accessing any of the Services, you acknowledge that you have read this Privacy Policy and understand the collection, use, and disclosure of your information as described in this Privacy Policy.

Personal information we collect or process

By "personal information," we mean information that identifies you or can reasonably be linked to you or another individual. Personal information does not include information that is collected anonymously or has been de-identified so that it cannot reasonably be associated with you. We may collect or process the following categories of personal information, including inferences drawn from this personal information, depending on how you interact with the Services, your place of residence, and as permitted or required by applicable law:

• Contact details including name, address, billing address, shipping address, phone number, and email address.
• Financial information including credit card numbers, debit card numbers and financial account details, payment card details, financial account details, transaction details, payment method, payment confirmation, and other payment details.
• Account information including your username, password, security questions, preferences, and settings.
• Transaction details including the products you visit, add to your cart, wish list, or purchase, return, exchange, or cancel as well as your previous transactions.
• Communication with us including information you include in the context of communicating with us, for example, when you send a customer support request.
• Device information including information related to your device, browser or network connection, your IP address, and other unique identifiers.
• Usage information including information about your interaction with the Services, among other things how and when you interact with the Services or browse them.

Sources of personal information

We may collect personal information from the following sources:

• Directly from you including in cases where you create an account, visit or use the Services, communicate with us, or otherwise provide us with your personal information,
• Automatically through the Services among other things from your device when you use our products or services or visit our websites, as well as through the use of cookies and similar technologies,
• From our service providers including in cases where we assign them to implement specific technology and when they collect or process your personal information on our behalf,
• From our partners or other third parties.

How we use your personal information

Depending on how you interact with us or the Services you use, we may use personal information for the following purposes:

• Providing, customizing, and improving the Services. We use your personal information to provide you with the Services, including fulfilling our contract with you, processing your payments, fulfilling your orders, maintaining your preferences and products of interest, sending account-related notifications, processing purchases, returns, exchanges, or other transactions, creating, maintaining, and otherwise managing your account, arranging shipping, facilitating any returns and exchanges, enabling you to post reviews, and creating a customized shopping experience for you, such as recommending products related to your purchases. This may include using your personal information to better customize and improve the Services.
• Marketing and advertising. We use your personal information for marketing and promotional purposes, such as sending marketing communications, advertising, and promotions via email, text messages, or postal mail, and to display online advertisements for products or services on the Services or other websites, among other things based on the products you have purchased or added to your cart and other activities within the Services.
• Security and fraud prevention. We use your personal information to verify your account, provide a secure payment and shopping experience, detect, investigate, or take action regarding potential fraudulent, illegal, unsafe, or malicious activities, protect public safety, and ensure our services. If you choose to use the Services and create an account, you are responsible for securely maintaining your account credentials. We strongly recommend that you do not share your username, password, or other access details with anyone else.
• Contacting you. We use your personal information to provide customer support, communicate with you, deliver effective services, and maintain our business relationship with you.
• Legal reasons. We use your personal information to comply with applicable law or respond to valid legal processes, including requests from law enforcement or government agencies, to investigate or participate in policy disclosures, potential or actual legal disputes, or other litigation, and to enforce or investigate potential violations of our terms or policies.

How we disclose personal information

In certain cases, we may disclose your personal information to third parties for legitimate purposes subject to this Privacy Policy. These circumstances may include:

• Through Shopify, suppliers, and other third parties that perform services on our behalf (e.g., IT management, payment processing, data analysis, customer support, cloud storage, fulfillment, and shipping).
• With businesses and marketing partners to provide marketing and advertising services to you. For example, we use Shopify to support personalized ads with third-party services based on your online activities with various merchants and websites. Our business and marketing partners will use your information in accordance with their own privacy statements. Depending on your place of residence, you may have the right to request that we do not share information about you to show you targeted ads and promotional activities based on your online activity with various merchants and websites. You can exercise your rights to opt-out of these uses here
• When you request or otherwise consent to the sharing of certain information with third parties, such as for the shipment of products or through your use of social media widgets or embedded links.
• With our partners or in other ways within our corporate group.
• In the context of a business transaction, such as a merger or bankruptcy, to comply with any applicable legal obligations (including responding to subpoenas, search warrants, and similar requests), to enforce any applicable terms of service or policies, and to protect or defend the Services, our rights, and the rights of our users or others.

Collaboration with Shopify

The Services are provided by Shopify, which collects and processes personal information about your access to and use of the Services in order to provide and improve the Services for you. The information you submit to the Services will be transmitted and shared with Shopify, as well as with third parties that may be located in countries different from your country of residence, in order to provide and improve the Services for you. Additionally, to protect, develop, and improve our business, we use certain enhanced features of Shopify that incorporate data and information obtained from your interactions with our store, along with other merchants and Shopify. To provide these enhanced features, Shopify may use personal information collected regarding your interaction with our store, along with other merchants and Shopify. In these cases, Shopify is responsible for processing your personal data, including responding to your requests to exercise your rights regarding the use of your personal information for these purposes. To learn more about how Shopify uses your personal information and the rights you may have, you can visit the Shopify Consumer Privacy Policy. Depending on your place of residence, you may exercise certain rights regarding your personal information here Shopify Privacy Portal Link.

Third-party websites and links

The Services may include links to websites or other online platforms operated by third parties. If you follow links to websites not owned or controlled by us, you should review their privacy and security policies and other terms and conditions. We do not guarantee and are not responsible for the privacy or security of these websites, including the accuracy, completeness, or reliability of the information contained on those websites. Information you provide on public or semi-public sites, including information you share on third-party social networking platforms, may also be available to other users of the Services and/or users of those third-party platforms, without limitation on its use by us or third parties. The inclusion of such links by us does not imply any endorsement of the content of those platforms or their owners or operators, unless disclosed in the Services.

Information concerning children

The Services are not intended for use by children, and we do not knowingly collect personal information from children who are not of legal age in your jurisdiction. If you are a parent or guardian of a child who has provided us with their personal information, you may contact us using the contact details provided below to request its deletion. As of the effective date of this Privacy Policy, we have no actual knowledge that we are "sharing" or "selling" (as those terms are defined in applicable law) personal information of individuals under 16 years of age.

Security and retention of your information

Please note that no security measure is perfect or impenetrable, and we cannot guarantee "absolute security." Additionally, the information you send us may not be secure during transmission. We recommend that you do not use insecure channels to share sensitive or confidential information with us.

The duration for which we retain your personal information depends on various factors, such as whether we need the information to maintain your account, provide services, comply with legal obligations, resolve disputes, or enforce other applicable agreements and policies.

Your rights and choices

Depending on your place of residence, you may be entitled to some or all of the rights listed below regarding your personal information. However, these rights are not absolute, may only apply in certain cases, and, in some instances, we may deny your request as permitted by law.

• Right to access/disclosure. You may have the right to request access to personal information we hold about you.
• Right to deletion. You may have the right to request that we delete the personal information we hold about you.
• Right to rectification. You may have the right to request that we correct inaccurate personal information we hold about you.
• Right to data portability. You may have the right to receive a copy of the personal information we hold about you and to request that we transfer it to a third party, in certain cases and with certain exceptions.
• Right to opt-out of the sale or sharing for targeted advertising purposes. Depending on your place of residence, you may have the right to opt-out of the "sale" or "sharing" of your personal information or to opt-out of the processing of your personal information for purposes considered "targeted advertising," as defined by applicable privacy law. You can exercise your rights to opt-out of these uses here. Please note that if you visit our website with the global privacy control signal enabled, depending on where you are located, we will automatically treat this as an opt-out request for the device and browser you are using to visit the website. If we can match the device sending the signal to a Shopify account, we will apply the opt-out request to that account as well. To learn more about global privacy control, you can visit https://globalprivacycontrol.org/. In addition to global privacy control, we do not recognize other "Do Not Track" signals that may be sent by your web browser or device.
• Managing communication preferences. We may send you promotional emails and you can choose not to receive them at any time by using the unsubscribe option included in the emails we send you. If you choose to opt out, we may still send you emails that are not promotional in nature, such as those related to your account or orders you have placed.

You can exercise any of these rights where referenced in the Services or contact us using the contact details provided below. To learn more about how Shopify uses your personal information and the rights you may have, including rights related to the data processed by Shopify, you can visit https://privacy.shopify.com/en.

We will not discriminate against you in exercising any of these rights. We may need to verify your identity before we can process your requests, as permitted or required by applicable law. Under applicable laws, you may designate an authorized representative to submit requests on your behalf for the exercise of your rights. Before we accept such a request from a representative, we will require the representative to provide evidence that you have authorized them to act on your behalf, and you may need to verify your identity directly with us. We will respond to your request in a timely manner, as required by applicable law.

Complaints

If you have complaints about how we process your personal information, please contact us using the contact details provided below. Depending on your place of residence, you may have the right to appeal our decision if you contact us using the contact details listed below, or if you submit your complaint to your local data protection authority. For the EEA, you can find a list of the relevant data protection supervisory authorities here.

International transfers

Please note that we may transfer, store, and process your personal information outside the country in which you reside.

If we transfer your personal information outside the European Economic Area or the United Kingdom, we will rely on recognized transfer mechanisms, such as the Standard Contractual Clauses of the European Commission or any equivalent contracts issued by the relevant competent authority of the United Kingdom, as applicable, unless the data transfer is to a country deemed to provide an adequate level of protection.

Changes to this Privacy Policy

We may update this Privacy Policy from time to time, among other things to reflect changes in our practices or for other operational, legal, or regulatory reasons. We will post the modified Privacy Policy on this website, update the date of the last revision, and provide notice as required by applicable law.

Contact

If you have any questions about our privacy practices or this Privacy Policy, or if you wish to exercise any of your rights, call or email us at mercatorious-eshop@hotmail.com or contact us at Aiglis 45, Athens, 113 64, GR For the purposes of applicable data protection law, we are the data controller of your personal information.